Joanne worked with Reebok for over 15 years. Her family has links to the Boston Celtics dating back nearly five decades. Joanne details what it was like to grow up within the confines of the Boston Garden and the unique relationships she has developed with the franchise and its players throughout her lifetime.
Our conversation covers a wide range of Joanne’s amazing experiences working with Reebok. She joined the team in the mid-1980s and talks about the development of the brand and how Reebok managed to compete – and then thrive - in an intensely-competitive market for shoes and apparel. You’ll hear some tremendous stories about some of the NBA’s biggest names of the era – Larry Bird, Dominique Wilkins, Shawn Kemp, Dee Brown and Shaquille O’Neal, to name just a few.
Support: Buy Adam a coffee | Amazon: USA / Australia | Audible | PayPal
Listen: Apple Podcasts | Google Podcasts | Spotify | Overcast
Follow: Instagram | Twitter | YouTube | Facebook
Subscribe (free): NBA-history newsletter
[as an Amazon Associate, Adam earns from qualifying purchases - you'll be supporting his podcast at no extra cost]
Sample some popular episodes
Watch Adam's TV debut. Or, listen to this audio and learn how his adventure went. Can he justify his self-proclaimed title of Michael Jordan / NBA-history obsessive?! I recently made my first - and perhaps last - appearance o...
The debut episode of a new series featuring the legendary Beef Brothers , Rick Mahorn and Jeff Ruland . Our goal is to regularly release episodes of 45 minutes or less. Rick and Jeff share their opinions on today's NBA, …