Joanne worked with Reebok for over 15 years. Her family has links to the Boston Celtics dating back nearly five decades. Joanne details what it was like to grow up within the confines of the Boston Garden and the unique relationships she has developed with the franchise and its players throughout her lifetime.
Our conversation covers a wide range of Joanne’s amazing experiences working with Reebok. She joined the team in the mid-1980s and talks about the development of the brand and how Reebok managed to compete – and then thrive - in an intensely-competitive market for shoes and apparel. You’ll hear some tremendous stories about some of the NBA’s biggest names of the era – Larry Bird, Dominique Wilkins, Shawn Kemp, Dee Brown and Shaquille O’Neal, to name just a few.
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